In the course of our research for clients, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we pick five articles, videos, or podcasts that we found interesting and send them your way.
On May 21, NASA’s Cold Atom Laboratory arrived at the International Space Station to explore a state of matter called a Bose-Einstein condensate (BEC), in which atoms shed their individual identities and crowd en masse into a single quantum wave. Long-predicted, but first observed in 1995, achieving the state requires chilling atoms to a fraction of a degree above absolute zero, even colder than the average temperature of deep space. Moving experiments to space solves a key challenge: being able to observe the BEC for more than 10-20 milliseconds after release from the magnets and lasers used to trap and chill the atoms. [SCIENCE]
STRATEGY | PRODUCT DEVELOPMENT
The most persistent mistake companies make during product development is also one of the easiest to solve. In fact, post-mortem evaluations of over 100 startups revealed that the primary cause of startup failure—in 42% of cases—was “no market need.” How can this happen? Founders overwhelmingly said “they were more focused on solving an interesting version of the problem, . . .