Category Material Science

In the course of our research for clients, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we pick five articles, videos, or podcasts that we found interesting and send them your way.

POLYMERS | NANOPARTICLES | MATERIALS SCIENCE

Fluorinated Coating is Utterly Repellent

Scientists have created a super-omniphobic material containing polymer nanoparticles that form a highly texture surface trapping tiny air pockets that then repel liquids. Due to its unique chemistry and texture, this new repellent coating can rebuff oils and organic solvents, stay dry in water, heal itself after damage, withstand high temperatures and harsh acids, and much more. [C&EN]

BIOLOGY

The Human Cell Atlas is Biologists’ Latest Grand Project

The cell is the basic unit of life and has captivated scientists for hundreds of years. Until just the last few years, the technology to explore the inner workings of individual cells did not exist. Now that it does, an ambitious project, the Human Cell Atlas is underway with plans to catalog the 37 trillion cells that make up the human body. If successful, this map of cells could one day be instrumental in helping us better understand and treat diseases. [WIRED]

FIBER OPTICS | INTERNET

‘Twisted’ Fiber Optic Light Breakthrough Could Make Internet 100 times Faster

Fiber optic cables use pulses of light to transmit information, but engineers have created a new dimension for light to carry this info by twisting the light itself into a spiral. And with the creation of a tiny new detector to read the spiraled light, a faster and more efficient Internet could soon be headed our way. [THE GUARDIAN]

WWII | IONOSPHERE

Shockwaves from WWII Bombing Raids Rippled the Edges of Space

Scientists have long been aware that natural phenomena such as cloud to ground lightning strikes and solar flares have an observable and measurable effect on Earth’s atmosphere. But a new study published in Annales Geophysicae documents the similar effects that bombs dropped during WWII had on our ionosphere. Scientists hope the work will help more accurately predict communication-disrupting ionospheric disturbances in the future. [NATIONAL GEOGRAPHIC]

3D PRINTING | TECHNOLOGY | INNOVATION

French Family Just Became the First to Permanently Live in a 3D Printed Home

This summer, a family of five moved into a 1,022 square foot home that was printed in 54 hours. The home, located in Nantes, France, features wheelchair access, smartphone controlled appliances, and walls made up of insulating polyurethane with cement filling between the layers. Other advances in architectural 3D printing from around the world are also covered. [BUSINESS INSIDER]

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In the course of our research for clients, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we pick five articles, videos, or podcasts that we found interesting and send them your way.

MANAGEMENT | DECISION MAKING | INNOVATION

Are MBAs Killing Our Companies and Our Economy?

If you wonder why most businesses still think of shareholders as their main priority or treat skilled labor as a cost rather than an asset—or why 80 percent of CEOs surveyed in one study said they’d pass up making an investment that would fuel a decade’s worth of innovation if it meant they’d miss a quarter of earnings results— it’s because that’s exactly what they are being educated to do. MBA education has fostered the sort of short-term, balance-sheet-oriented thinking that is threatening the economic competitiveness of the country as a whole. Is it time for a change? [EVONOMICS]

MATERIALS

Alan Turing’s Only Chemistry Paper Yields Desalination Technique

In 1952, computer science pioneer Alan Turing published his only chemistry paper which suggests a way to explain the formation of patterns such as spots and stripes in nature. And it turned out to suggest a way for scientists to do this on purpose. Chinese researchers created one of these “Turing structures” with patterns at the molecular level, resulting in a membrane that effectively filters the salt out of salt water. [DISCOVER]

MANAGEMENT | WORK-LIFE BALANCE

This 4-Day Work Week Experiment Went So Well, the Company Is Keeping It

A first-of-its-kind four-day work week experiment in New Zealand has come to an end after two months, but the trial went so well the company actually wants to make the changes permanent. While lots of research has shown the numerous benefits a reduced work week can provide to employees, what’s remarkable about this trial is that employees worked four days a week but got paid for five. [SCIENCE ALERT]

ASTRONOMY | GEOLOGY | ASTROBIOLOGY

Underground Lake Found on Mars? Get the Facts

Liquid water is refreshingly abundant on moons in the outer solar system, but it has proven surprisingly tough to find in reliable quantities on Mars—until now. Radar scans of the red planet suggest that a stable reservoir of salty, liquid water measuring some 12 miles across lies nearly a mile beneath the planet’s south pole. What’s more, the underground lake is not likely to be alone. [NATIONAL GEOGRAPHIC]

MATERIAL SCIENCE | SENSORS

The Smart Home Ecosystem: Market and Competitors

Driven by investment and consumer enthusiasm, the global smart home market is expected to reach $123 billion by 2022, more than double the size of its $56 billion value in 2018. This comprehensive infographic from ABI Research is designed to provide vision on where vendors need to position themselves to maximize return on investment, create new revenue streams, shape their go-to-market strategies and hone in on the true competitors for mergers and acquisitions as well as product development. It’s pretty dense: download the PDF to get the best view. [ELECTRONICS 360 | ABI]

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In the course of our research for clients, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we pick five articles, videos, or podcasts that we found interesting and send them your way.

LEADERSHIP | MANAGEMENT | BEHAVIORAL SCIENCE

The Surprising Power of Questions

Questioning is a uniquely powerful tool for unlocking value in organizations: It spurs learning and the exchange of ideas, it fuels innovation and performance improvement, it builds rapport and trust among team members. This article draws on insights from behavioral science research to explore how the way we frame questions and choose to answer our counterparts can influence the outcome of conversations. [HBR]

MATERIALS | SEMICONDUCTORS

Heat-Conducting Crystals Could Help Computer Chips Keep Their Cool

As consumers demand smaller, faster and more powerful electronic devices that draw more current and generate more heat, the issue of heat management is reaching a bottleneck. Researchers at UT Dallas and the University of Illinois at Urbana-Champaign have created a potential solution: crystals of a semiconducting material called boron arsenide that have a thermal conductivity of 1000 watts per meter-kelvin, second only to diamonds. Boron arsenide’s semiconducting properties are very comparable to silicon. [SCIENCE DAILY]

HUMAN EVOLUTION | ANTHROPOLOGY

A Group of People with an Amphibious Life Have Evolved Traits to Match

A group of people in the Malay Archipelago, the Bajau, spend the majority of their lives at sea, and historical evidence suggest they have been living this way for at least 1,000 years. Unsurprisingly, their diving abilities are prodigious: they sometimes descend more than 70 meters and can stay submerged for up to five minutes. By studying DNA samples from the Bajau and comparing it to the DNA of closely-related, land-living neighbors, scientists have uncovered natural selection at work on modern humans. [THE ECONOMIST]

ELECTRIC VEHICLES | TRANSPORTATION

Sweden Builds First Ever Electrified Road for Charging Vehicles as They Drive

Around 1.2 miles of electric rail has been built into a public road just outside Stockholm, and plans are in place to expand the project throughout other parts of the country and the world. The electrified road works by transferring energy from the rail through a moveable arm on the bottom of an electric car or truck. Those behind the initiative estimate that only the major routes – around 3 per cent of the total road network – would need to be modified to considerably cut carbon emissions. [INDEPENDENT]

ENVIRONMENT | INFOGRAPHIC

7 Striking Maps that Visualize the Human Footprint

Humans have changed the face of the planet. Our impact has been so profound, in fact, that many have declared the dawn of the Anthropocene epoch, or the age of human influence, a term that is not without controversy as can be seen here or—hilariously—here. This ambitious graphic from Reldresal looks at the human footprint from a number of different angles, some expected and others creative. [VISUAL CAPITALIST | BBC | REDDIT | WINNER]

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In the course of our research for clients, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we pick five articles, videos, or podcasts that we found interesting and send them your way.

INNOVATION | LEADERSHIP

What Leaders Need to Do to Boost Innovation

A short, to-the-point post by Alex Osterwalder sharing four elements he believes are crucial for leaders who want to make innovation a reality at their companies. Alex is a clear thinker with deep experience and doesn’t mince words: “Leaders who don’t invest at least 20% of their time into innovation, don’t care about innovation.” [LINKEDIN]

ELECTRONIC MATERIALS | HEALTHCARE | VIDEO

Exploring the Claims of an Electronic Bandage

Antibiotic-resistant bacteria are a growing and deadly problem. A company called Vomaris Innovations has developed an electric bandage they claim could beat these pathogens. Although the bandage is about a decade old, recent research has shown the technology can destroy hardy, antibiotic-resistant biofilms in pigs. Soon, the makers hope to prove the bandage’s efficacy in human clinical trials, and they also have their eyes on other commercial applications, including sportswear that fights odor-causing bacteria. [C&EN | INTERESTING ENGINEERING]

MATERIALS | TUNABLE SURFACES

Multifunctional Surface Flips from Sticky to Slippery On Demand

Surfaces are usually designed to have a certain topography, and you’ll usually have to choose if they’re sticky or slippery depending on what you need. But now, Harvard scientists have led an international team to develop a new surface that can reconfigure its shape, stickiness or slipperiness on demand, through the application of a magnetic field. [NEW ATLAS]

FUTURE OF WORK | TIPPING POINTS

The Megatrend Everyone Ought to Be Talking About

McKinsey says the combination of automation and IA will displace 38.6 million US workers by 2030, and Bain pegs the number only slightly lower at 32.5 million. The numbers in many other parts of the world are even more dire. Certainly some of these workers will migrate to other employment, but this shift is going to have a greater employment impact on the world than the Industrial Revolution. We’re used to thinking of automation as something that will make our businesses more efficient, and that’s certainly true. But we also need to be thinking about what this massive shift will mean for our customers and the world. This piece from The Conversation does a good job laying out some of the questions we should be asking and reviews what history might be able to teach us. And this recent piece in The New Yorker describes how the job-loss wave is reviving a very old idea: universal basic income. [MCKINSEY | BAIN | THE CONVERSATION | THE NEW YORKER]

STRATEGY | INSIDE OUTSIDERS

Why the Marine Corps Ditched the Best Offense in History

The Marine rifle squad may be the most brilliant tactical formation devised by any team in the last half-century. But evolving technologies and evolving threats can suggest a need to change even the most successful strategy, whether in the military or in industry. The question is: do you have a leader confident enough to make the call? [WALL STREET JOURNAL]

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In the course of our research for clients, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we pick five articles, videos, or podcasts that we found interesting and send them your way.

SEMICONDUCTORS | QUANTUM COMPUTING

Intel Can Now Produce Full Silicon Wafers of Quantum Computing Chips

Unlike previous quantum efforts at Intel, their latest is focusing on spin qubits instead of superconducting qubits. This secondary technology is still a few years behind superconducting quantum work but could turn out to be more easily scalable: Intel now has the capability to produce up to five silicon wafers every week containing up to 26-qubit quantum chips. The current technology being used for small scale production could eventually scale to beyond 1000 qubits. [TECHSPOT]

STRATEGY | ANALYTICS | ARTIFICIAL INTELLIGENCE

Ten Red Flags Signaling Your Analytics Program Will Fail

It’s the rare CEO who doesn’t know that their business must become analytics-driven, and many have been charging ahead with bold investments in analytics resources and AI, appointing chief analytics officers, chief data officers, or hiring all sorts of data specialists. But frustrations are beginning to surface: more boards and shareholders are pressing for answers about the scant returns on many early and expensive analytics programs. This long but comprehensive McKinsey article takes apart the various mistakes being made and suggests ways around them. [THINKGROWTH.ORG]

BIOLOGY | ASTROBIOLOGY

Mars Rover Finds Organics, Changing Methane Levels

NASA’s Curiosity rover has delivered some of its most intriguing results so far, with the discovery of organic molecules in three billion-year-old rock just beneath the surface of Mars. The pattern of small molecules detected was similar to what is seen when ancient organic matter from earth, known as kerogen, is analyzed by the same technique: crushing the rock, heating to 860°C, and then using mass spectrometry. [COSMOS]

NEUROSCIENCE | BOOK REVIEW | PODCASTS

How to Change Your Mind: The New Science of Psychedelics by Michael Pollan

How to Change Your Mind is Pollan’s sweeping and often thrilling chronicle of the history of psychedelics, their brief modern ascendancy and suppression, their renaissance and possible future, all interwoven with a self-deprecating travelogue of his own cautious but ultimately transformative adventures as a middle-aged psychedelic novice. Why should you care? Because recent studies have demonstrated the antibiotic-level effectiveness of psilocybin and other psychedelics at combatting treatment-resistant depression, addiction, and depression in the terminally ill. If you want to know more, below are several links to interesting interviews with Pollan and others who are conducting clinical trials of the treatment. [THE GUARDIAN]

Depression – The Psychedelic Cure? Rob Reid talks with Katya Malievskaia and George Goldsmith whose startup, Compass Pathways, will soon launch the largest triple-blind clinical trial ever of a psychedelic drug, psilocybin. Board members of the startup include a former head of the European Medicines Agency (the EU’s FDA) and the former Chief Medical Officer of Bristol Meyers Squibb; they’ve raised $20 million to manufacture a synthetic version of the drug and conduct the trials. [AFTER ON PODCAST]

Freedom from the Known. Neuroscientist Sam Harris discusses How to Change Your Mind with Michael Pollan. Good if you want to understand the science behind the growing confidence in psychedelics as a treatment for depression. [WAKING UP PODCAST]

MATERIALS SCIENCE | 3-D PRINTING

4-D Printing Using Light-Sensitive Ink

This article is intended for students, but it reveals a potentially important advance in multi-material printing, including laying down polymers and metals in the same layer. The new technology—still in a lab at Georgia Tech—can print 4D objects that respond to their environment, transforming in response to temperature changes, pH changes, or other factors. One of the key innovations is the use of precision light curing with epoxy composites that can allow the stiffest part of a printed object to be 600 time harder than its softest part. [SCIENCE NEWS FOR STUDENTS]

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In the course of our research for clients, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we pick five articles, videos, or podcasts that we found interesting and send them your way.


We’re excited to announce the launch of GrowthPilot Insights, a series of white papers that grew out of our work on thousands of new product development projects. The papers distill what we’ve learned into simple principles and practical steps that any company can follow. The intro and the first paper at the link; others will follow in the coming months.

GrowthPilot Insights


POLYMERS | MANUFACTURING

New Polymer Manufacturing Process Saves 10 Orders of Magnitude of Energy

Researchers at the University of Illinois have developed a new polymer-curing process that uses 10 orders of magnitude less energy and can cut two orders of magnitudes of time over the current manufacturing process. “This development marks what could be the first major advancement to the high-performance polymer and composite manufacturing industry in almost half a century,” said aerospace engineering professor and lead author Scott White. The findings, reported in Nature, describe a frontal polymerization method which uses the internal energy of the polymerization process—rather than external energy—to propagate the reaction and cure the material. [UNIVERSITY OF ILLINOIS]

INNOVATION | PODCAST

How to Think 10x Bigger (In Just 10 Minutes)

A short, tight talk by Dr. Astro Teller, CEO of X, Alphabet’s arm tasked with bringing its most audacious, difficult ideas to life. If you need to move truly new, technically demanding ideas off the drawing board and into the world, his description of how to run the teams attacking these challenges is as good as you will find anywhere. And it only takes about 10 minutes. You can stream the talk directly from the link, and—if you want to skip the intro—start at the 3:00 minute mark. [THE TIM FERRIS SHOW]

OCEAN SCIENCES | SENSORS | DRONES

This Man Is Building an Armada of Saildrones to Conquer the Ocean

Despite the ocean’s size and value, resources to study it are scant, and most of our data about global seas come from satellite readings and a smattering of sensor-equipped buoys. The U.S. National Oceanic and Atmospheric Administration is among the field’s best-funded research organizations and has all of 16 science ships, complemented by another 16 from university fleets. Australia has only one serious research vessel. Richard Jenkins is trying to change all this with his venture-backed startup, Saildrone Inc. [BLOOMBERG]

NUCLEAR POWER | ENERGY

Small Modular Nuclear Reactors Move a Step Closer to Deployment

As a follow-up to the story on Thorium reactors we included two weeks ago, the first small modular reactor (SMR)—designed by UK-based NuScale Power—passed its Phase 1 review by the US Nuclear Regulatory Commission in late April. The SMR is designed to replace the one or more giant reactors in current nuclear power plants with smaller modular ones that can be assembled at a central facility and then shipped to the site for installation. [NEW ATLAS]

MATERIAL SCIENCE | BIOLOGY

Is Fungus the Material of the Future?

Fungus and slippers are two words that most people don’t want to read in the same sentence. However, scientists in the Netherlands are one step closer to changing people’s perceptions by creating everyday objects like chairs, lampshades and slippers using fungi—specifically oyster mushrooms. If you want to learn more and have 11 minutes to spare, there is an interesting video on the technology here. [SMITHSONIAN | MOTHERBOARD]

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Throughout our work week, in the course of our research for clients across many industries and fields, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we deliver five interesting things we came across during the preceding weeks. And no filler.

3D PRINTING | ELECTRONICS

3D Printing Circuits Onto Human Skin

Micheal McAlpine of the University of Minnesota has developed a technique to draw an electrical circuit directly onto the skin; uses could include chemical sensing, solar charging, heart monitoring, and more. The system uses computer vision to adjust its position in real time, allowing it to print complex designs onto unreliable surfaces. In addition to laying down “wires” composed of silver flakes in solution that cure at room temperature, the targeting system has also been used to layer cells onto an open wound on a mouse. [DISCOVER]

STRATEGY | MANAGEMENT | INNOVATION

Do You Have an Organization That Can Manage the Present and Invent the Future?

An open letter to CEOs from Alex Osterwalder and Yves Pigneur (inventors of the Business Model Canvas). They point out that “innovation is only an expensive gamble when you do it wrong,” and then go on to lay out their view of a 21st century organizational structure that can be world class both at managing factories AND manufacturing new growth engines. “If you don’t want to end up like Kodak, Nokia, or Blackberry, then you have to start now.” [THINKGROWTH.ORG]

SLEEP SCIENCE | PODCAST

Your Lack of Sleep Is Killing You. Literally.

An intensely interesting, long-form interview with Matthew Walker, Professor of Neuroscience and Psychology at the University of California, Berkeley, and Founder and Director of the Center for Human Sleep Science. Dr. Walker knows more about the science and impact of sleep than anyone alive, and he’s a great communicator. If you don’t have time to listen on your commute or in the gym, there’s a good review of Walker’s recent book, “Why We Sleep,” here. In addition to the link at the headline, you can also find the podcast on iTunes or anywhere else that carries popular podcasts. PG13 warning: the interviewer, Joe Rogan, occasionally uses colorful language, and there is a brief discussion of mind-altering substances. [THE JOE ROGAN EXPERIENCE]

NUCLEAR POWER | ENERGY

This Is How a Molten Salt Nuclear Reactor Works

After nearly forty years of almost no development, interest in thorium for clean power generation is picking up again, with new plants coming on line in the Netherlands and China. Thorium is incredibly abundant in the Earth’s crust, and molten salt thorium reactors have many advantages over existing plant designs: they can’t melt down, produce almost no plutonium, can—in fact—consume plutonium from existing stockpiles, produce only tiny amounts of other transuranics, are smaller and cheaper to operate than traditional fast breeders, and produce waste that remains dangerous for a much shorter time. [POPULAR SCIENCE]

MATERIAL SCIENCE | SENSORS

Graphene Opens Up New Applications for Microscale Resonators

A range of sensing and communications technologies, such as satellites, already rely on tiny devices called resonators—also known as vibrating microelectromechanical and nanoelectromechanical systems (MEMS/NEMS). But engineers have faced limits in the temperatures these tiny components can withstand and the range of frequencies that they can pick up. Now scientists at Case Western Reserve University have constructed resonators out of a single layer of graphene that can withstand high temperatures and operate across a broad range of frequencies. [C&EN]

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Throughout our work week, in the course of our research for clients across many industries and fields, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we deliver five interesting things we came across during the preceding weeks. And no filler.

COMPUTING | ARTIFICIAL INTELLIGENCE

Chinese Police Add Facial-Recognition Glasses to Surveillance Arsenal

China is already the global leader in deploying cutting-edge surveillance technologies based on artificial intelligence. Now, mobile facial-recognition units mounted on eyeglasses are expanding the reach of that surveillance, allowing authorities to peer into places that fixed cameras aren’t scanning, and to respond more quickly. Unlike many fixed-camera facial-recognition systems that remotely connect cameras to vast facial databases stored in the cloud, the police glasses are wired directly to a hand-held device that contains an offline database—allowing them to work more quickly. [WALL STREET JOURNAL]

STRATEGY | INNOVATION | DISRUPTION

How GE Got Disrupted

GE’s problems are no secret, but their source is interesting: they spent the last few decades cutting costs, streamlining operations and increasing efficiency, yet it’s hard to think of any major invention that’s come out of the company since the CT scanner back in the 1970s. Six Sigma will only take you so far if you stop exploring: until GE can learn to make new discoveries that lead to new markets, its future will be in question. [DIGITAL TONTO]

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In the course of our research for clients across many industries and fields, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we deliver five interesting things we came across during the preceding weeks. And no filler.

BIOENGINEERING | GMO

Crispr’d Food, Coming Soon to a Supermarket Near You

This past Wednesday (March 28, 2018), the US Department of Agriculture announced it will not regulate “certain gene-edited” plants in an effort to incite innovation in the field. The designer plant fast lane is limited to genetic alterations which could have occurred naturally, such as an insertion, simple swap, or deletion, but does not protect more significant or cross-species editing. By eliminating regulatory burdens, even relatively small-market plants are worth developing, allowing small start-ups to compete with even the largest agricultural firms. No word yet on the labeling requirements. [WIRED]

MATERIAL SCIENCE

Now You See It: Invisibility Material Created

Inspired by the ability of squid and other cephalopods to rapidly change color, scientists at UCI Irvine have designed a new material that can—by stretching or stimulation with an electrical impulse—quickly change how it reflects heat. Potential uses include better camouflage for troops and insulation for spacecraft, storage containers, emergency shelters, clinical care, and building heating and cooling systems. The inventors believe the prototypes can be scaled to large sheets of commercially usable material. [SCIENCE DAILY]

AUTOMATION

Every Study on What Automation Will Do to Jobs, in One Table

Though undertaken by reputable institutions and organizations, estimates of the number of jobs which will be lost to automation vary widely—anywhere from 9% to 47%—depending on the study. Some reports include estimated timelines, number of expected jobs gained, and/or number of jobs significantly altered or requiring substantial new training. We think this is all ridiculous speculation: examining a single industry might be worthwhile if enough information is available today, but trying to predict where the technology will go when it is moving so rapidly is a fool’s errand. So we agree with the author: “we have no idea how many jobs will actually be lost to the march of technological progress.” [MIT TECHNOLOGY REVIEW]

3D PRINTING | MANUFACTURING | PODCAST

Are You Ready for the Third Digital Revolution?

Knowledge@Wharton interviewed two of the authors of the new book, “Designing Reality,” for a recent podcast. The authors discuss the two previous digital revolutions, computation and communication, and suggest the third digital revolution will be decentralized fabrication. From bits to atoms, the conversion of digital data to products will occur at local fabrication facilities or even in-home. As with Moore’s Law—a roadmap forward developed by looking back—can we predict large-scale adoption of additive manufacturing using what we know now about the speed of development? How can we use what we know about previous digital revolutions to identify and address disparities in education and opportunity beforehand? [WHARTON – UNIVERSITY OF PENNSYLVANIA]

If you have time on your commute or an upcoming flight, the podcast is worth your time, but the full transcript is available using the link above.

STRATEGY | PSYCHOLOGY

How To Convince People You Have a Good Idea

Costas Markies of the London Business School describes five important variables that determine how likely it is that your efforts to convince people to back your idea will succeed. All five have to be right but the good news is you can influence them if you think strategically about each one in turn. Read past the list itself: all five seem obvious, but they come to life as he expands on them deeper in the piece. The key message is that good ideas don’t sell themselves no matter how much we wish that was true. So don’t just hope for the best; make it happen. [LONDON BUSINESS SCHOOL]

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