TEST – Resolved Critical Uncertainty

Cleared Critical Uncertainty: If we make this product, will the market care?


Short Summary of Resolution

Interviews indicate that bar owners are not going to care, so the “market” may exist elsewhere if it exists at all.

Link to Detailed CU Resolution Document

Bar Owner Interview Summaries

The Resolution of this Critical Uncertainty:

Made me neither more or less confident: more investigation is needed.

Suggested next CU, if any.

(1) Are beer brand owners or distributors or beer line contamination contractors potential customers, and (2) are customers going to differ significantly be geography, and (3) is there a distribution channel that can get to all potential customers?