Category Psychology

In the course of our research for clients, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we pick five articles, videos, or podcasts that we found interesting and send them your way.


Space Heater: Scientist Find New Way to Transfer Energy Through a Vacuum

Phonons are wavelike collections of atoms that transfer heat, and it was long thought they could not work through a vacuum, instead requiring two objects to touch. But a vacuum is never really a vacuum because quantum fluctuations generate virtual particles that constantly pop in and out of existence. Scientists at Cal Berkeley have now demonstrated that phonons can use these particles to transfer heat through “empty” space. [SCIENTIFIC AMERICAN]


Implanting False Memories in a Bird’s Brain Changes Its Tune

By manipulating brain cells with lasers, researchers have altered the memories of young zebra finches, bypassing their usual way of learning songs from older birds. Scientists are hoping their findings will one day be useful in helping humans affected with neurodevelopmental conditions and psychological trauma. [NEW SCIENTIST]


‘The Goal is to Automate Us’: Welcome to the Age of Surveillance Capitalism

Shoshana Zuboff’s new book is a chilling exposé of the business model that underpins the digital world. In this interview she explains the origins of surveillance capitalism, why the term “digital natives” is tragically ironic, and how Larry Page realized that human experience could be extracted and monetized as Google’s “virgin wood.” [THE GUARDIAN]


How to Get Teens to Give up Junk Food: Tell Them They’re Victims of Corporate Manipulation

Rather than just being told junk food is bad for them, a group of eighth graders was exposed to the marketing strategies food companies used to target them. Months later, the students showed a surprising change in their snack habits and food choices. [FAST COMPANY]


Why Electric Cars Still Don’t Live Up to the Hype

With uncertainty about a number of contributing factors, including the overall cost of owning one, it’s still too soon to tell if EVs are the solution for a sustainable transportation future. [WASHINGTON POST OPINION]

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In the course of our research for clients, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we pick five articles, videos, or podcasts that we found interesting and send them your way.


A New Spring for Polymers in Japan

Supported by government funding, researchers in Japan have invented an array of novel polymers. One such material is a new type of aerogel called superfunctional air, or Sufa. Made of up to 98% air, it has superb insulation properties and transparency similar to glass, making it excellent for use in windows. And unlike other aerogels, it is softer, retains its shape after being pressed, and dries on its own, dramatically driving down production costs. [C&EN]


Electric Car Battery with 600 Miles of Range? This Startup Claims to Have Done It

Innolith, a Swiss startup, claims to have made the world’s first 1,000 Wh/kg rechargeable lithium battery. With most electric car batteries topping out at about 250 Wh/kg, it sounds like a specious claim. But Innolith says the difference lies in the technology: they use an inorganic, salt-like material instead of the highly flammable organic solvent traditionally used in “wet” lithium-ion batteries. Plans are to launch a pilot program in Germany, and have the batteries ready for market by 2022. [VERGE]


Maslow Didn’t Make the Pyramid that Changed Management History

According to a new study by three management professors, the ubiquitous Maslow’s Pyramid infographic was not designed by the psychologist, but by a management consultant inspired by a theorist’s flawed interpretation of Maslow’s ideas (which many believe to be flawed themselves). When the oversimplified interpretation was applied to business management, it took on a life of its own. [QUARTZ]


Teaching Machines to Reason About What They See

Researchers want computers to reason more like humans. To accomplish this, they are merging statistical with symbolic programming. Popular in the mid-twentieth century, symbolic AI uses less data and inputs, instead relying on rules and logic to help machines connect images with words and make comparisons, much like a young child would. Studies led by the MIT-IBM research team are showing promising results. [MIT]


Video: Phase-Changing Material Keeps Ice at Bay

Accumulation of ice on wind turbines or power lines can be damaging and dangerous. This short video details how dimethyl sulfoxide, which freezes at a higher temperature than water, is employed to keep ice from forming on surfaces. [C&EN]

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In the course of our research for clients across many industries and fields, we come across emerging technologies, new materials, new chemistries, growing markets, changing regulatory landscapes, innovative business models, and much more. Every other Friday, we deliver five interesting things we came across during the preceding weeks. And no filler.


Crispr’d Food, Coming Soon to a Supermarket Near You

This past Wednesday (March 28, 2018), the US Department of Agriculture announced it will not regulate “certain gene-edited” plants in an effort to incite innovation in the field. The designer plant fast lane is limited to genetic alterations which could have occurred naturally, such as an insertion, simple swap, or deletion, but does not protect more significant or cross-species editing. By eliminating regulatory burdens, even relatively small-market plants are worth developing, allowing small start-ups to compete with even the largest agricultural firms. No word yet on the labeling requirements. [WIRED]


Now You See It: Invisibility Material Created

Inspired by the ability of squid and other cephalopods to rapidly change color, scientists at UCI Irvine have designed a new material that can—by stretching or stimulation with an electrical impulse—quickly change how it reflects heat. Potential uses include better camouflage for troops and insulation for spacecraft, storage containers, emergency shelters, clinical care, and building heating and cooling systems. The inventors believe the prototypes can be scaled to large sheets of commercially usable material. [SCIENCE DAILY]


Every Study on What Automation Will Do to Jobs, in One Table

Though undertaken by reputable institutions and organizations, estimates of the number of jobs which will be lost to automation vary widely—anywhere from 9% to 47%—depending on the study. Some reports include estimated timelines, number of expected jobs gained, and/or number of jobs significantly altered or requiring substantial new training. We think this is all ridiculous speculation: examining a single industry might be worthwhile if enough information is available today, but trying to predict where the technology will go when it is moving so rapidly is a fool’s errand. So we agree with the author: “we have no idea how many jobs will actually be lost to the march of technological progress.” [MIT TECHNOLOGY REVIEW]


Are You Ready for the Third Digital Revolution?

Knowledge@Wharton interviewed two of the authors of the new book, “Designing Reality,” for a recent podcast. The authors discuss the two previous digital revolutions, computation and communication, and suggest the third digital revolution will be decentralized fabrication. From bits to atoms, the conversion of digital data to products will occur at local fabrication facilities or even in-home. As with Moore’s Law—a roadmap forward developed by looking back—can we predict large-scale adoption of additive manufacturing using what we know now about the speed of development? How can we use what we know about previous digital revolutions to identify and address disparities in education and opportunity beforehand? [WHARTON – UNIVERSITY OF PENNSYLVANIA]

If you have time on your commute or an upcoming flight, the podcast is worth your time, but the full transcript is available using the link above.


How To Convince People You Have a Good Idea

Costas Markies of the London Business School describes five important variables that determine how likely it is that your efforts to convince people to back your idea will succeed. All five have to be right but the good news is you can influence them if you think strategically about each one in turn. Read past the list itself: all five seem obvious, but they come to life as he expands on them deeper in the piece. The key message is that good ideas don’t sell themselves no matter how much we wish that was true. So don’t just hope for the best; make it happen. [LONDON BUSINESS SCHOOL]

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